Deréon

Deréon dingbats by Typofonderie (Jean François Porchez)

Deréon, designed by Jean François Porchez, created for the fashion brand House of Deréon of Beyoncé Knowels. The curvy set of illustrations was influenced by her music, as the letters. “The idea is to possibly use them to create a sort of pattern on many support as possible via a basic set of elements.” (JFP – by e-mail, 2005) The dingbats were used as separate elements to build an
illustration for a simulation of the fl oor of the store in Paris.